So they're now adopting this tradition and just owning it and I'll take that any day," Xoch said. ![]() "Just in the last few weeks, a lot of my clients coming in for marigolds, who are mostly young Latinx women, told me this is the first time they are celebrating Día de los Muertos. Dia de los Muertos is a Mexican holiday celebrated from October 31 to November 2. Whereas growing up she saw many of her peers reject more indigenous aspects of Latino culture in an attempt to assimilate, now, she says, they are embracing it. ![]() But there is an upside, she said.īecause it's become part of mainstream culture, "It's become easier for young Latinx or brown people who are first or second generation to accept their heritage and be proud," Xoch said. Andi Xoch, founder and owner of Latinx With Plants in East Los Angeles, said the growing popularity of the holiday has made it "easier for young Latinx or brown people who are first or second generation to accept their heritage and be and be proud."Īndi Xoch, founder of Latinx With Plants in East Los Angeles, told NPR she is concerned about the commercialization and the borderline or sometimes outright cultural appropriation of what was once an indigenous holiday.
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